Blogs were once the exclusive hobbies of new mommies who wanted to share daily stories and photos with relatives who lived hundreds or even thousands of miles away. Now, blogs have become mainstream, and they've also become incredibly popular. According to NM Incite, the number of blogs has increased from about 36 million in 2006 to over 181 million in 2012. Many of these blogs are personal, detailing cute puppies, robust gardens or funky music. Some blogs are just plain weird. Even so, all of these blogs could serve an important purpose, and that purpose might even be hidden to the people doing the writing.
A blog allows anyone with a keyboard to write up little essays about almost anything at all, and perhaps make a little money on the side though advertisements or product endorsements. According to marketing experts, the best blogs focus on the needs of readers who return to the same site on a regular basis. The idea here is to create beautiful content that will amaze and please people who want to visit the blog on a regular basis. The writer of the blog is encouraged to connect with the audience and build up reader loyalty, just for the satisfaction that comes from writing good articles for people who love to read. For the frustrated inner writer located deep inside almost every person, this could be a great goal.
Other experts suggest that blogs should be used as sheer money-making tools. If the content is good, this expert suggests, people might be willing to pay for that content. Even better, they might be willing to hire the writer who created all of that lovely content. In this model, a blog is nothing more than a marketing tool that can help someone to find a job, keep a job or make a little money on the side.
We have a third model to propose. In our eyes, a blog can be an invaluable tool in the fight to preserve and improve a person's online reputation. It sounds a little strange, to be sure, but a blog really could be a godsend for people who want to be respected and admired online. Here's why we believe this is the case.
A carefully crafted blog contains a vast number of keywords, including the person's name and words relating to the person's hometown and profession. Each little entry works a bit like a link in a chainmail jacket that could keep that person safe in case of an online reputation attack.
According to Search Engine Land, Google is responsible for about 100 billion searches each and every month. In most cases, people look at the first few links they see when they run a Google search for a person, place or thing. They don't have the time to look through all of the links provided, in most cases, so they focus on the top results that come back to them. A well-crafted blog is a secret weapon here, as Google creates separate links for each and every entry on the blog. In time, as the writer keeps writing, that writer creates hundreds or even thousands of results through the blog, and if those entries are created properly, they float to the top of search engine results.
This kind of secret weapon isn't easy for everyone to make. For example, the website SEOChat.com suggests that successful blogs contain at least 50 entries, and each entry is longer than 400 words and contains beautiful writing that doesn't seem like spam. Successful blogs are also updated with new content on a regular basis. Blogs like this tend to rank high in Google results, but they might not be blogs anyone could set up and maintain. Some people just aren't writers. Some people just don't have the time.
At InternetReputation.com, we can help. We have a team of writers on staff who are versed in the kind of writing that boosts a blog to the top of the pile, and we supply those writers with keywords that can maximize our clients' good attributes while reducing the impact of negative information that's already available online. With our help, you could fight back against a reputation problem that's already unfolding, or you could prevent an attack from even taking hold.